"157"
Concept
バイヤーならではの視点で、スタイルアップのためのこだわりを凝縮。
『日本人の身長に合った等身大のデニム作り』をコンセプトに、重点をおいたのは、パターン・加工・ディテールの３つ。日本人にはなかなかハードルが高い、デニムの『セット・アップ』をテーマに、後ろ姿にまでこだわったスタイルに注目です。
Concept
From a buyer’s perspective, this concept condenses the attention to detail required for style enhancement.
The focus is on creating denim that is true to the proportions of Japanese individuals. Three key elements—pattern, processing, and details—have been emphasized.The theme focuses on denim "sets," which can be challenging for Japanese people to style. Special attention is given to the back view of the outfit to ensure it looks good from all angles.
Direction
中山良子（なかやま りょうこ）＠nakatiin
2009年に某セレクトショップに入社。販売、VMD業務を経験した後、ウィメンズのバイヤーとなる。他社にはないものをテーマに別注を手がけたり、コーディネートをしてこそ生きてくる上質なアイテムを国内外問わずセレクトするバイヤーとして定評あり。現在フリーで活躍中。飽くなき探求心をもって、１本でかっこよく決まる究極のデニムを求め続けている。
DIRECTION
Ryoko Nakayama is a fashion buyer who entered the industry in 2009 at a select shop. After gaining experience in sales and visual merchandising (VMD), she transitioned to become a buyer for the women’s department. Known for her discerning eye, she selects high-quality items that truly come alive through coordination, regardless of whether they are sourced domestically or internationally. Nakayama has worked on special collaborations with a focus on unique elements not found elsewhere. Currently, she operates as a freelance buyer, driven by an unyielding curiosity to discover the ultimate denim piece that looks stylish with minimal effort.
Her dedication to seeking out that perfect, effortlessly cool pair of jeans is commendable!